SEO – Search Engine Optimization
Keyword Research and Targeting
Finding which key phrases your potential customers are searching for is integral to your success i.e. “buy widgets” and “buy widgets online”. By using sophisticated SEO tools we can determine which keyword phrases to focus on to maximize your ROI (return on investment).
SEO Webpage Coding
Once we have decided which keyword phrases to focus on, each webpage must be individually custom-coded with the appropriate header, meta tags, and alt tags to maximize your visibility for the chosen keywords.
In addition to specialized coding for each page, we custom tailor your webpage copy to be optimized for the chosen targeted keywords. This requires a delicate balance between artful linguistics and focus on the chosen keyword focus. Our copywriters are specially trained to make sure that your copy does not lose its flow while still including the appropriate keyword density percentages.
Search engines use links to your site as an important part of their algorithm. Each quality website that links to you is counted as a vote for your website. Our link building specialist will find related websites and work toward getting your link on their pages. This can be a slow process but is integral to the long term success of your website’s rankings.
A) Article Networks
Our Copywriting specialist will create articles about your industry that will link back to your website. These articles will be circulated throughout the internet on hundreds of article directories and will enhance your link structure.
B) Blog Sites
To further strengthen your website’s “legitimacy” as search engines view it, we will create unique blog websites dedicated to your industry that link back to your website.
C) Domain Acquisition
Based on keyword research we will buy secondary and tertiary domains to host blogs and informational websites related to your industry. On these sites, we will “advertise” your main site which will add to your link popularity and traffic.
Reporting and Statistics
We will be measuring your results on a daily basis and providing you with your rankings weekly. You will see which keywords you are ranking for, which keywords are converting the best, and how many positions you have gained since the last report.
Search Engine and Directory Submission
After your webpage is fully optimized, we will submit you to the top traffic-generating search engines and directories using little known and proven submission techniques. Your site will be primed and ready for Google, Yahoo, MSN, and many other top search engines and directories.
Monthly maintenance and updates
As you begin to rank higher for targeted keywords, our specialists can further evaluate traffic trends and new keyword trends that may develop depending on the season or world economic conditions. As our analysts find new keywords and understand your customers search trends better, they will tweak and keep optimizing your pages each month. Additionally, we will continue our link campaigns acquiring more quality links back to your webpage each month.